Marketing Club

Marketing Conclave 2025

St. Joseph’s Institute of Management(SJIM) successfully organized the Marketing Conclave 2025 on 17 January 2026, centered on the thought-provoking theme “Brand Alchemy: Merging Insight, Innovation & Identity.” The conclave aimed to provide students and faculty with contemporary industry perspectives and a deeper understanding of evolving marketing practices.

The event featured three eminent industry experts, each addressing a critical dimension of modern marketing-emotional branding, B2B marketing in the digital ecosystem, and consumer behaviour. The sessions offered valuable insights into how brands can build meaningful connections, leverage data ethically, and respond to dynamic consumer expectations. The conclave began with a session by Ms. Tanya Malik, who spoke on Emotional Branding. Drawing a powerful analogy between friendships and brand relationships, she highlighted how small yet meaningful interactions foster trust and emotional bonds. She emphasized that strong brands are built not merely on data, but on deep human insights, introducing the framework “Tension + Need = Insight” to explain how unmet consumer needs drive emotional connection and brand loyalty.

The second session, delivered by Mr. Uttkarsh Choudary, focused on B2B Storytelling in the Digital World. He traced the evolution of marketing from traditional retail-led models to data-driven digital ecosystems. His talk explored Retail Media Networks (RMNs), full-funnel marketing strategies, omnichannel approaches, and the ethical considerations surrounding data privacy and regulatory compliance in modern B2B environments.

The final session was conducted by Ms. Sahana Yaseer on Consumer Behaviour. She emphasized that consumer decisions are shaped by psychological, emotional, social, and situational factors rather than purely rational evaluation. Her session underlined the importance of understanding changing consumer motivations, habits, and cultural contexts to design more relevant, value-driven marketing strategies.

Prior to the conclave, a Marketing Domain Pre-Event Competition was organized to encourage student engagement. The results were announced during the conclave, with Kshitij Raj and Poorivtha G emerging as winners, and Dharnish and Vajjera Shri as runners-up.

The Marketing Conclave 2025 successfully embodied its theme by demonstrating how consumer insight, innovation, and brand identity together contribute to building meaningful and competitive brands in today’s dynamic marketing landscape.

The event was organized by the Faculty Coordinator Dr. Jessy Nair along with the Student Coordinator MS. Christina

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Bridging the Gap: Sales Meets Marketing at SJIM’s Conclave

SJIM’s yearly feature Marketing Conclave highlighted the powerful synergy between sales and marketing in the FMCG sector. Industry leaders Mr. K. Chandrashekhar, Regional Sales Manager, ESPB South, Mr. Vignesh Krishnamoorthy, Business Head, Warehouse Now and Mr. Adith Rai, Assistant Manager, Max Fashion shared insights on adapting to trends, mastering B2B vs. B2C strategies, and maximizing the 4Ps: Product, People, Place, and Price.

Attendees learned the value of continuous growth, building brand experiences, and tracking suuccess through KPIs. Seasonal trends and dynamic strategies were key highlights. The event was held on 28th September 2024. Dr Jessy Nair, Faculty at SJIM, Sri Lakshmi, the student coordinator of Marketing domain coordinated the event.

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