Bridging the Gap: Sales Meets Marketing at SJIM’s Conclave

SJIM’s yearly feature Marketing Conclave highlighted the powerful synergy between sales and marketing in the FMCG sector. Industry leaders Mr. K. Chandrashekhar, Regional Sales Manager, ESPB South, Mr. Vignesh Krishnamoorthy, Business Head, Warehouse Now and Mr. Adith Rai, Assistant Manager, Max Fashion shared insights on adapting to trends, mastering B2B vs. B2C strategies, and maximizing the 4Ps: Product, People, Place, and Price.

Attendees learned the value of continuous growth, building brand experiences, and tracking suuccess through KPIs. Seasonal trends and dynamic strategies were key highlights. The event was held on 28th September 2024. Dr Jessy Nair, Faculty at SJIM, Sri Lakshmi, the student coordinator of Marketing domain coordinated the event.

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