Overview
St. Joseph's Institute of Management offers a two-year full-time PGDM program which is equivalent to an MBA by AIU. This well-regarded PGDM is the institute’s flagship program and is recognized by the AICTE and accredited by NBA. Students may specialize in two out of the five specializations specializations (1. Finance 2. Marketing 3. Human Resources Management 4. Operations & Supply Chain Management 5. Business Analytics) offered by the institute.

The institute has a modern state-of-the-art campus on Primrose Road, off MG road, the heart of Bangalore’s business district. Faculty have degrees from top notch schools in the country and abroad, and personal attention towards each student is emphasized. As a result, students are placed well and have gone on to assume important positions in the industry.

The institute also has cutting edge technologies and its faculty regularly update themselves in advanced pedagogical techniques. We note with pride that, even amidst a pandemic-inflicted economy, we have been able to provide our students with a complete full-time program experience. Our placements, despite a challenging job market, remain ahead compared with other institutes.

DETAILS OF SPECIALIZATIONS

➺Finance + Marketing
This is an excellent combination for those students who are keen on working in the finance field, but who believe they have the personality and flair for marketing. Our program offers you the opportunity to train yourselves from the best of both worlds. In finance, you will learn, for instance, about financial markets and services, portfolio management and banking. Then, you will draw from marketing specializations such as consumer behavior and sales and distribution to pitch these products to customers

Students opting for the finance+marketing specialization choose careers that sell financial products to customers, such as commercial banks, investment or financial planning firms, credit card services or insurance companies. Of course, you have the flexibility to choose a job involving only finance, or only marketing, too.

➺ Human Resources Management + Finance
If you believe that you want to work in the human resources departments of organizations, and you have a flair for quantitative subjects, this specialization may be your best choice. You will study the various aspects of human resources management in depth. But you will have an edge over other candidates in that you will also have a deep knowledge of taxation, mergers and acquisitions, financial modelling and so on. Candidates for human resources departments with these additional financial skills typically are preferred more and are paid higher.

Students opting for the finance+human resources management specialization choose careers in compensation and benefits, in HR strategy, or in firms in the process of mergers, acquisitions and the like. You could also choose a job involving only finance, or only human resources management.

➺ Marketing + Human Resources Management
An alternative name for this specialization would be internal marketing, that is, marketing to current or potential employees of the organization. The specialization allows a student to base himself or herself either in primarily marketing or primarily human resource management but engage in cross-disciplinary tasks. For example, a student might apply their knowledge of digital marketing to training and development, or brand management to talent acquisition.

Students opting for the marketing+human resources management specialization choose careers in internal branding or salesforce management. Of course, he/ she could also choose a job involving only marketing, or only human resources management.

➺ Finance + Operations & Supply Chain Management
Students interested in operations, or those from a quantitative or engineering background, may find this combination interesting, as it allows them to combine engineering, logistics and finance. Students will use their knowledge of lean management, six sigma, productivity, project, supply chain or services operations management to solve problems in the finance industry, including banking, insurance and financial planning.

Students opting for the finance+operations&SCM specialization choose primarily financial organizations, and work in their logistics departments. Keep in mind that a student might also choose a purely finance job, or an operations role only.

➺ Marketing + Operations & Supply Chain Management
This specialization trains students interested in operations management for a career in marketing. Students will draw from operations subjects such as ERP, supply chain management, materials management and services operations management and apply these to marketing problems.

Students from the marketing+operations&SCM specialization may choose to work in logistics roles in business-to-business marketing, retail management or distribution. Some students decide to take up a purely marketing role, or a purely operations role as well.

➺Business Analytics + Finance
Financial analytics is a subset of business analytics and enterprise performance management. Using large amounts of primarily finance (but also other) data, finance analysts would answer questions related to customer- or employee- related behaviour such as loyalty or tenure. In addition, finance related insights may enable employees to predict or problem-solve to improve cash flow, profitability and value of the business.

Students who pursue this specialization may hope to pursue a career in predictive labour analysis, predictive sales analytics, client profitability analytics, employee productivity analytics, product profitability analytics, cash flow analytics and so on. This is an excellent specialization who wish pursue their career either in Business Analytics or Finance or Financial Analytics.

➺Business Analytics + Marketing
Business Analytics applied to Marketing focuses on utilizing data-driven insights to enhance customer engagement, optimize marketing strategies, and drive revenue growth. This specialization emphasizes analytical approaches to understanding consumer behavior, market trends, and campaign effectiveness. Through extensive data analysis, marketing analysts can address questions around customer acquisition, loyalty, purchasing patterns, and brand sentiment, helping organizations tailor their offerings and improve customer experiences.

Students specializing in this area are well-prepared for roles in predictive consumer analysis, digital marketing analytics, brand loyalty analytics, sales performance analysis, campaign ROI analysis, and product placement optimization. This unique combination of skills in Business Analytics and Marketing opens doors to careers in roles where strategic data usage drives customer-centric and market-aligned decision-making.