Marketing Conclave

The Marketing Conclave 2022 was conducted on 29th October, Saturday. The conclave's theme for the year 2022 was “Marketing 5.0 Challenges and Opportunities''. Three leading industry figures were invited to share their perspectives on the same.

The event began with the dignitaries lighting the lamp accompanied by a harmonious prayer song by the college choir. The Dean, Dr. A. R. Rajagopalan addressed the gathering & extended the guest speakers a warm welcome.

Mr. Vishvanathan Sambasivam, Executive Director at NeilsenIQ expressed his views on the future of marketing, the factors shaping consumer expectations & behavior as well as the tech tsunami phenomenon. Ms. Jyothi Noronha CEO & Co-Founder of NeeliTechprovided her perspective on the nuances of Robotic Process Automation in Retail, Sales and Marketing. To conclude, Mr. Sanju P, Brand Strategist at Whitespace Brand Consulting shared his vision with respect to consumer behavioral impacts on the future of marketing. Students also got the opportunity to interact & further enhance their understanding through the question-and-answer session in which Ms. Shalini Suresh, the Chief Marketing Officer at NeeliTech also shared her thoughts on marketing of tech-based services. The Student Coordinator of the Marketing Club, Mr.Karthik concluded the event by proposing the vote of thanks.

E- Cell and Marketing Conclave 2022

"Marketing in the New Age- An Entrepreneur's Perspective"
With the world smitten by the pandemic, not just people, but their businesses suffered as well. SJIM learned to live and operate in a virtual world, something that was previously unheard of. The marketing conclave held on 12th Jan 2022 highlighted how entrepreneurs sustain and innovate to make best use of their resources, and to market themselves and their businesses. The speakers included, Mr. Sarthak Goyal who spoke about why one should not be afraid to hire or work with someone smarter than you. Mr. Rohit Saju (II PGDM Students at SJIM) and the Director at Tropicana World Trade Pvt Ltd commented that “It’s very risky out there, but once you catch a cold of the good tide, there is no going back!”.

The marketing conclave also had Panel discussion. The panelists included industry delegates: Mr. Jagath Iyer, Mr. Ravi Prabhakar, Mr. Karthik Ponnapa, and Mr. Ankush Sabarwal. Each panelist was asked for their initial response to the topic ‘Entrepreneurship is not invention but innovation’ where they could do either for or even against the topic giving examples of their own business innovations and the discussion ended with a rapid fire round.

The final event in the conclave was “THE FIRST PITCH”- an intra-collegiate B-Plan Competition. Participants submitted pitch deck of business ideas and that was evaluated by 3 judges and top 4 plans were chosen. The 4 final teams were again by the panel of judges, who were industrial delegates.

Winners- Team Prometheus (Akhil B Joseph, Vaani Parameshwaran and Anakha Dinesan (I PGDM)).
First runners’ up- Team Sustainables B (Priscilla and Meghaben (I PGDM))
Second runners’ up- Team Bandits (Tejaswini D and Nikhil J (II PGDM))