12 November 2024

SJIM proudly hosted Numaan Ataaz, an accomplished alumnus, for an engaging session on ‘Brand Tracking’. Mr Numaan shared his expertise in market research and brand management, shedding light on the challenges of building and maintaining brand equity.

Drawing from his experience with leading brands like Pepsi, Diageo, and TVS, he discussed strategies for planning and executing brand tracking studies, focusing on the critical questions of why, when, where, and how brands are monitored.

Numaan’s career spans roles at John Distilleries and KANTAR, earning him accolades like the Kantar Rising Star Award. Beyond his professional success, he is a passionate philanthropist and founder of the Ataaz Foundation, inspiring students to pursue both excellence and social impact.
Prof Abraham Karimpanal, marketing faculty at SJIM organized the lecture

The event took place on 11 th of November 2024

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