The Center produces in-house research, as well as collaborates with academics from reputed business schools, on cutting edge research projects.

• Anup Krishnamurthy and Ramesh Kumar (IIM Bangalore). (2018). Electronic Word-of-Mouth and the Brand Image: Exploring the Moderating Role of Involvement through a Consumer Expectations Lens, Journal of Retailing and Consumer Services.

• Anup Krishnamurthy and G. Shainesh (IIM Bangalore). (2017). Snubbing the Old to Embrace the New: The Impact of Cross-buying on the Usage of Existing Services, Journal of Services Marketing.

• Caren Rodrigues and Anup Krishnamurthy. (2016). Mirror, mirror on the wall: Identity-image interactions and the sales force in high threat. European Management Review, the journal of the European Academy of Management.

• Anup Krishnamurthy, Pradip Sadarangani (IIM Shillong) and Richard Bagozzi (University of Michigan). (2016). Shared Consumer Needs Across India and China: A Path to Global Advertising of Services? Management International Review.

• Anup Krishnamurthy, Preethi Lyndem (IIM Bangalore), Ramesh Kumar (IIM Bangalore) & Caren Rodrigues. (2018). The Impact of Self-Completion and Self-Brand Congruence on Brand Loyalty: Empirical Evidence from Adults and Teenagers in India. The 2018 JAMS India Conference on Managing Business and Innovation in Emerging Markets, Indian School of Business (ISB), Hyderabad, India.

• Caren Rodrigues, Anup Krishnamurthy and Supreeth Muthamma. (2017). The Relationship between Location and Turnover Intentions in Indian Nature Tourism: Going Beyond Job Satisfaction. The 5th Biennial Indian Academy of Management Conference, Indian Institute of Management Indore (IIM-I), Indore, India.

• Caren Rodrigues, Anup Krishnamurthy, Advika Sequeira and Trupthi Venkatesh. (2017). Female Leaders, Female Followers: Leadership Roles that Lead to Job Satisfaction and the Intention to Stay. The 5th Biennial Indian Academy of Management Conference, Indian Institute of Management Indore (IIM-I), Indore, India

• Caren Rodrigues. (2016). How Country-Level Factors Affect Expatriates’ Adjustment. Proceedings of the Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

• Caren Rodrigues and Anup Krishnamurthy. (2016). When Subsidiaries Follow their Parents’ CSR Focus: The Influence of Organizational Characteristics. Proceedings of the Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

• Anup Krishnamurthy and Caren Rodrigues. (2016). Word-of-Mouth and the Brand Image of Small Businesses: A Consumer Expectations Lens. Proceedings of the Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

• Dr. Anup Krishnamurthy’s doctoral thesis was judged the best marketing thesis in India for the year 2016-17, by the Scientific Committee for the Best Thesis Award of the International Marketing Trends Congress and ESCP Europe. His thesis, titled ‘Exploring Consumer Satisfaction and Loyalty’, was selected from among marketing theses of completed doctorates from reputed business schools across India, and he represented India at the 2017 International Best Thesis Award - Marketing Trends in Madrid (Spain) in January, 2017.

• Dr. Caren Rodrigues was awarded the 2016 Junior Faculty Award, Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

• Dr. Anup Krishnamurthy was awarded the Outstanding Reviewer, Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

• Caren Rodrigues and Anup Krishnamurthy. (revise and resubmit). Title hidden during review. The International Journal of Human Resource Management.

• Oswald Mascarenhas SJ (XLRI), Caren Rodrigues and Anup Krishnamurthy. (working paper). Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought.

• Caren Rodrigues and Anup Krishnamurthy. (under review). Title hidden during review. Tourism Management.

• Anup Krishnamurthy, Shyam Gopinath (David Eccles School of Business, University of Utah, USA) and Lakshman Krishnamurthi (Kellogg School of Management, USA). (working paper). Public versus Private Brand Identification: Understanding the Relationship between Word-of-Mouth and Brand Share.

• David Dubois (INSEAD, France), Shyam Gopinath (David Eccles School of Business, University of Utah, USA), Anup Krishnamurthy, and Lakshman Krishnamurthi (Kellogg School of Management, USA). (working paper). Brand Shares, Expenditures and Online Affinity.

Student interest in pursuing academic research is a reliable indicator of the teaching quality at a business school. SJIM’s Center for Business Research encourages students to solicit guidance and collaboration with the faculty at the Center. Acknowledging that engaging in academic research is an exploratory endeavor for our students at the Masters’ level, we give students the latitude to decide outlets for their research. Thus, the rigor of research at the student level is deliberately less compared to the higher standards of the Center itself.

• Caren Rodrigues, Anup Krishnamurthy, and Archana Gorur. (2017). Creating Image-Identity Congruence when Organizational Values are Consciously Changed: A Performance Management Perspective. The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies, Indian Institute of Management Lucknow (IIM-L), Noida Campus.

• Anup Krishnamurthy, Caren Rodrigues, and Siddhi Ajmera. (2017). The Different Emotions in Viral Advertising: An Exploratory Study. The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies, Indian Institute of Management Lucknow (IIM-L), Noida Campus.

• The Center has provided the following students with an opportunity to be part of academic projects paid for by professors at the Kellogg School of Management (considered the world’s best school for marketing), Northwestern University, USA:

  • Batch of 2015-17: Gina and Nitika

  • Batch of 2016-18: Maitri, Nikitha, Nidhi, Trupthi

  • Batch of 2017-19: Kezia, Sanjay, Sreelekha

• The Center provided guidance to students who wished to present their work at Manasa Manthana 2016, a national-level paper presentation competition at St. Aloysius College, Mangalore. Daphne D'Souza and Fernandes Mlikson won the Best Paper Award (First Place), Lynn D'Souza and Marina Joseph won the Second Place, and Vineeth reached the final round of presentations.

Consistent with business school practice, faculty from the Research Center solicit and engage only in those consulting and executive development projects that increase their learning and enrich teaching and research. While some projects are solely undertaken by the Center, others have been undertaken under senior faculty from other reputed business schools, such as IIM Bangalore.

• Managerial Competency-based Assessment Center, undertaken under senior faculty from IIM Bangalore, for the Post of Director in Nova Nordisk (in 2016).

• Managerial Competency-based Development Centers, undertaken under senior faculty from IIM Bangalore. These were workshops conducted to enhance skills of line managers in Nova Nordisk (in 2016).

• Dr. Caren Rodrigues was invited to Toshiba as an expert speaker on cross-cultural issues in 2015 and 2016

The Center for Business Research was the inception of Rev. Fr. Antony Joseph S.J., then Rector and Vice President of BJES, with the express intent that SJIM will not be a passive transmitter of business knowledge, but rather, an active creator and disseminator of knowledge in management. The Center has been guided by the former Director of the institute, Rev. Dr. Peter S.J., and thereafter by Rev. Fr. Manoj D’Souza, our current Executive Director. The SJIM management keenly appreciates and emphasizes that the output of the Center should be rigorous, peer reviewed and in keeping with the highest international standards for research. The management takes an active role in the Center, providing it with resources and encouragement.

Dr. Caren Rodrigues has a doctorate in management from the Indian Institute of Management Bangalore (IIM Bangalore). Her areas of specialization are Organization Theory, Organizational Behavior and Human Resource Management, with a minor in Economics. Her research has been published in the International Journal of Human Resource Management (IJHRM) and European Management Review, and she has presented several papers at the Academy of Management and its affiliates. Dr. Caren has a consistently excellent academic record, winning the Director's Merit Award in IIM Bangalore and scoring 1600/1600 in the GRE. Dr. Caren has undertaken corporate consulting and management development at Nova Nordisk, Goodrich Aerospace, Toshiba and Defence Research and Development Organization (Government of India). Dr. Caren was also a winner of the Wings of Excellence Award, called the Oscar for Young Academics, at the St Gallen Symposium, and has co-authored a Harvard Business School Case. She was awarded the Junior Faculty Award at the Midwest Academy of Management (an Academy of Management affiliate) in October 2016. She is also a Research Fellow at the Center for Modern Indian Studies, Chair of Economics and Social Education at the University of Cologne, a German EQUIS accredited business school.

Dr. Anup Krishnamurthy has a doctorate in management from the Indian Institute of Management Bangalore. His area of specialization is Marketing. Dr. Anup’s research has been published in Journal of Services Marketing, Management International Review and Journal of Retailing and Consumer Services. He has also presented his work at conferences conducted by Yale University and affiliates of the Academy of Management, among others. In a further testament to his research acumen, he has won Outstanding Reviewer twice, once at the Midwest Academy of Management in October 2016 and at the Emerald Literati Network 2014 Awards for Excellence. He has undertaken consulting and executive development projects for Nike India, Defence Research and Development Organization (Government of India) and Nova Nordisk. Dr. Anup has won research scholarships and grants from IIM Bangalore and Yale University, and collaborates with faculty from a number of reputed business schools, including IIM Bangalore, IIM Shillong, the Kellogg School of Management (Northwestern University), considered the world’s best business school for Marketing, and the EQUIS accredited INSEAD France. Dr. Anup’s doctoral thesis was judged the best marketing thesis in India for the year 2016-17, by the Scientific Committee for the Best Thesis Award of the International Marketing Trends Congress and ESCP Europe. His thesis, titled ‘Exploring Consumer Satisfaction and Loyalty’, was selected from among marketing theses of completed doctorates from reputed business schools across India, and he represented India at the 2017 International Best Thesis Award - Marketing Trends in Madrid (Spain) in January, 2017.

Address:
Dr. Caren Rodrigues,
St. Joseph's Institute of Management (SJIM),
No. 28/1 Primrose Road, Off M.G. Road,
Bangalore - 560025.

Email: research@sjim.edu.in
Phone: 080 2559 7781 Extension: 210