On 4 th March 2024, Dr. S. Ratneshwar spoke to SJIM students about why consumers bond with brands. His talk expanded on the branding knowledge of the students. He used examples from his own research published in top journals in marketing and consumer behaviour. The session conducted was interactive, allowing the students to clarify some of their questions in this space.

Professor Ratneshwar is Professor Emeritus at the Robert J. Trulaske College of Business at the University of Missouri, USA. He has a PhD in Marketing and an MA in Psychology, both from Vanderbilt University. He also has an MBA from the Indian Institute of Management (Ahmedabad) and completed his BTech from IIT Madras.

Professor Ratneshwar held faculty positions at the University of Connecticut and the University of Florida before joining the University of Missouri as the Bailey Howard World Book Chair of Marketing and Chair of the Department of Marketing in 2003. His current research interests include brand management, advertising, and persuasion; consumer behaviour; and marketing strategy. He has published over 35 peer-reviewed articles in academic journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Advertising, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Business Research, Marketing Letters, Journal of Interactive Marketing, Journal of Strategic Marketing, Journal of Services Marketing, Psychology & Marketing, and other journals.

Furthermore, he is the lead editor of two books of scholarly research on consumer motives, goals, and desires, The Why of Consumption (2000) and Inside Consumption (2005). He served on the editorial review boards of several top-tiered journals. He has also served as a consultant, executive trainer, and expert witness for various companies.

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