Date: 23 September 2026
Venue:
St. Joseph’s Institute of Management (SJIM) organised an Expert Talk titled “From
Theory to Territory: Getting Sales-Ready for the B2B World” on 23 September 2026 at
the SJIM campus. The session was designed to provide management students with practical
insights into B2B sales and marketing while bridging the gap between classroom learning and
contemporary industry practices.
The session featured Mr. Lynn Prashanth Stephen, distinguished Alumnus of
SJCBA/SJIM ,Vice President & Head of Sales, The Media Ant, as the keynote speaker.
With 23 years of professional experience across the media, advertising, telecom, and
insurance industries, Mr. Lynn brought extensive perspectives on sales, business
development, customer engagement, and leadership.
The interaction highlighted that sales extends beyond simply selling a product or service.
Students explored the importance of understanding customers, building relationships,
creating value, communicating effectively, and navigating the complexities of the B2B
business environment.
His experience representing Karnataka State in cricket at various levels also brought valuable
perspectives on teamwork, discipline, and competitive spirit.
The Expert Talk provided students with practical perspectives on B2B sales and marketing,
industry expectations, and the competencies required to become industry-ready management
professionals. An interactive Question-and-Answer session enabled students to engage
directly with the speaker and connect their academic learning with real-world professional
experiences.
The programme concluded with the presentation of a memento to Mr. Lynn Prashanth
Stephen by Rev. Dr. Roshan David Pereira, SJ, Director, SJIM, as a token of appreciation
for his valuable contribution. The session concluded with a Vote of Thanks extended to the
speaker, Director, Dean, faculty members, organisers, and students.
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