On 9th March 2024, Mr. Monappa spoke to SJIM students on how to build effective messaging strategies. The session conducted was very interactive with individual exercises forming the core of the session. This format allowed the students to clearly understand the messaging strategy and clarify some of their questions in this space. There was high appreciation for this session among the students.

Mr. Monappa is a marketing and growth leader with over two decades of experience driving brand and business growth across digital businesses at Citibank, Amazon and Tata Digital. He currently leads the branding and customer growth teams for Tata Neu’s credit, insurance, investment, and payment services. He is passionate about leveraging digital customer analytics and marketing tech capabilities powered by sharp consumer insights to power customer and revenue growth strategies. He completed his PGDM with specialization in Marketing from IIM Bangalore.

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