30 October 2024

St. Joseph's Institute of Management recently hosted an expert lecture led by Mr. G.K. Suresh, former VP of ITC and currently a Professor of Practice at IIMB, PES University, and NMIMS. With over two decades of experience across the corporate and academic sectors, Mr. Suresh shared practical insights into marketing strategy through the case of ITC's Yippee noodles launch.

The session offered students a detailed look into aligning consumer needs with business resources, analyzing competition, conducting market research, and building effective branding strategies. Through theoretical perspectives and real-world applications, students gained valuable insights into the marketing landscape.

The event was coordinated by Ms. Anushka Parappuram, with Dr. Jessy Nair, SJIM faculty, facilitating the lecture.

The event took place on August 28, 2024.

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