Date: 7th November 2025
Topic: Guest Lecture on Brand & Communication
The Department of Marketing at St. Joseph’s Institute of Management (SJIM) organized a
Guest Lecture on Brand & Communication on November 7, 2025. The session was
coordinated by Dr. Jessy Nair, Associate Professor & Area Coordinator – Marketing, and
delivered by Ms. Aanandita Bhatnagar, an accomplished marketing leader with extensive
global experience in marketing communications, brand strategy, and B2B marketing
Ms. Bhatnagar’s engaging session provided students with a comprehensive understanding of
branding, communication, and the modern marketing funnel. She explained how
consistent and value-driven communication builds trust, visibility, and loyalty, forming the
foundation of strong customer relationships.
The session explored the Marketing Funnel from Awareness to Loyalty, illustrating how
today’s non-linear customer journeys are influenced by various digital touchpoints such as
social media, SEO, and content marketing. Real-world examples helped students grasp key
performance metrics including CTR, CRO, CLTV, NPS, and CSAT.
By distinguishing between the Marketing and Sales Funnels, Ms. Bhatnagar highlighted
how strategic marketing drives awareness and qualified leads, while sales efforts convert
these into lasting customer relationships.
The interactive lecture successfully bridged theory and practice, equipping SJIM students
with valuable insights into customer behaviour, campaign design, and the power of effective
brand communication in driving business growth.
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