On 26th March 2024, Dr. Ajay Abraham spoke to SJIM students via video conference on IMC strategies from a global perspective. He covered examples from different countries, including India, and drew on some common themes among these examples.The session included some thought experiments and a pop-quiz that aided the learning and student interaction. This session is hopefully the first of future virtual sessions with faculty members from SJIM’s international partner universities.

Dr. Ajay Abraham is an Associate Professor of Marketing at Seattle University. He obtained a Ph. D. in Marketing from the University of Maryland, College Park. Prior to that, he worked at multiple organizations including Microsoft and Wipro, in roles spanning marketing, program management, pre-sales, research, content development, technology, and technology evangelism. At Seattle University, Dr. Abraham teaches multiple MBA and undergraduate courses in in-class and online settings. His research examines pricing in the context of surcharges with experiments, meta-analysis, and eye-tracking, and he is also interested in consumer relationships and morality. He has published in Journal of Marketing Research, Sloan Management Review, Journal of Business and Industrial Marketing, SAGE Research Methods Online Cases, and Journal of Management for Global Sustainability. He is deeply involved in professional and university service, being an ad hoc reviewer for numerous journals as well as a member of multiple committees and task forces.