Date: November 25, 2025
Venue:St. Joseph’s Institute of Management (SJIM)
St. Joseph’s Institute of Management (SJIM) had the privilege of hosting an insightful guest lecture on Branding, Storytelling, and Experience Design by Mr. Jose Ramapuram, Executive Director – Marketing, Evolve Back Resorts on 25th November 2025. The session offered students a deep dive into the dynamics of luxury branding and the art of building meaningful consumer connections.
The session began with an introduction to the distinguished speaker, highlighting his extensive experience in developing premium brands and curating immersive customer experiences. He emphasized that modern brands must move beyond functional value to create emotional resonance and build strong brand worlds rooted in authenticity and purpose.
A key highlight of the session was the strategic role of storytelling in branding. Mr. Ramapuram illustrated how compelling narratives, aligned with consumer aspirations and values, strengthen brand identity and foster long-term loyalty. Through real-world examples, he demonstrated how authenticity, emotional engagement, and clarity of purpose significantly shape consumer perception.
He further elaborated on experience design, explaining how every consumer touchpoint contributes to the overall brand experience. Students were encouraged to adopt a holistic and consumer-centric approach to branding—where creativity, consistency, and meaningful engagement play a central role.
The session also provided valuable insights into consumer expectations in the luxury segment, particularly the growing demand for trust, authenticity, and immersive brand experiences. The interactive discussion enabled students to connect classroom learning with real-world marketing practices, gaining clarity on how strategic branding decisions translate into business outcomes.
The event concluded with a vote of thanks, expressing deep appreciation for the speaker’s time, expertise, and invaluable knowledge sharing. The session left students inspired, reinforcing the importance of creativity, authenticity, and purpose in building powerful and impactful brands.
🔗 LinkedIn Post Version
We were delighted to host Mr. Jose Ramapuram, Executive Director – Marketing, Evolve Back Resorts, for an engaging guest session on Branding, Storytelling, and Experience Design at St. Joseph’s Institute of Management (SJIM).
The session offered powerful insights into:
✨ Building emotionally resonant brands
✨ The role of storytelling in shaping consumer perception
✨ Designing meaningful and consistent brand experiences
✨ Understanding evolving consumer expectations
Students gained valuable exposure to real-world luxury branding strategies and the importance of authenticity, creativity, and purpose in modern marketing.
A heartfelt thank you to Mr. Jose Ramapuram for sharing his expertise and inspiring our budding marketers.
.jpeg)
.jpeg)
.jpeg)
.jpeg)