Date: November 20, 2025
Venue:St. Joseph’s Institute of Management (SJIM)
St. Joseph’s Institute of Management (SJIM) organized a guest lecture on “Practical Perspectives on B2B Sales and Marketing” by Ms. Barkha Sharma, Marketing & Digital Strategy Consultant and Co-Founder of Sekura. The session aimed to bridge academic learning with real-world business practice, offering students valuable exposure to contemporary B2B marketing dynamics.
Ms. Sharma highlighted key differences between B2B and B2C markets, emphasizing strategic thinking, trust-building, long-term value creation, and stakeholder alignment. She discussed how B2B organizations navigate complex buying processes, manage multiple decision-makers, and design strategies for sustained growth.
Students gained insights into lead generation tools, customer relationship nurturing, global scaling strategies, and account management practices. The interactive session encouraged meaningful discussions on challenges in B2B sales cycles and global market expansion.
The session concluded with appreciation for Ms. Barkha Sharma for sharing her expertise and enriching the students’ understanding of B2B marketing in today’s competitive business environment.
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