9 th November 2024

SJIM hosted an insightful guest lecture on branding by Mr. Laeeq Ali (SJCBA Alumnus ‘00), an accomplished branding and marketing consultant. With a wealth of experience in brand strategy, storytelling, and rebranding across Indian and Middle Eastern markets, Mr. Ali captivated the audience with his journey and expertise.

Mr. Ali, the co-founder of Origami and Bloombox Brand Engineers, shared his entrepreneurial story that began as a humble garage startup and has now expanded into a thriving business with multiple companies. He emphasized the significance of creating a purpose-driven brand from the onset, addressing common misconceptions and demonstrating how branding aligns with business goals.

In the Q&A session, students eagerly sought Mr. Ali’s insights on branding and entrepreneurship, making the event a memorable learning experience. Fr Olvin Veigas, SJ, faculty at SJIM organized the lecture.

The event took place on 07th November 2024

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