AI-Powered Consumer Insights: The Future is Here


Name of the speaker : Dr. Ajay Abraham
Designation of the speaker : Associate Professor of Marketing, Seattle University (USA)
Topic of the guest lecture : “AI-Powered Consumer Insights: The Future is Here”
Date: 16th August 2023

Guest Lecture by Dr. Ajay Abraham, Associate Professor of Marketing, Seattle University (USA)
On 16 August 2023, Dr. Ajay Abraham, Associate Professor of Marketing, Seattle University (USA), visited SJIM and delivered an engaging seminar on “AI-Powered Consumer Insights: The Future is Here”.

Dr. Ajay Abraham is an Associate Professor of Marketing at Seattle University. He obtained a Ph. D. in Marketing from the University of Maryland, College Park. Prior to that, he worked at multiple organizations including Microsoft and Wipro, in roles spanning marketing, program management, pre-sales, research, content development, technology, and technology evangelism.

At Seattle University, Dr. Abraham teaches multiple MBA and undergraduate courses in in-class and online settings. His research examines pricing in the context of surcharges with experiments, meta-analysis, and eye-tracking, and he is also interested in consumer relationships and morality.

He has published in Journal of Marketing Research, Sloan Management Review, Journal of Business and Industrial Marketing, SAGE Research Methods Online Cases, and Journal of Management for Global Sustainability.

He is deeply involved in professional and university service, being an ad hoc reviewer for numerous journals as well as a member of multiple committees and task forces.