Guest Lecture titled CRM in Retail
Name of the speaker : Mr. P.K. Faizal
Designation of the speaker :
Topic of the guest lecture : CRM in Retail
Date: 23th November, 2017
A Guest Lecture on Retail Management was organized on 23/11/17. Mr. P.K. Faizal was the Resource Person for the Guest Lecture. The topic was ‘CRM in Retail’. The participants were second year Retail Management students.
The resource person shared his wide experience in designing and managing CRM programs for prestigious retailers like Landmark Group, Dubai and BinHendi Enterprises, Dubai, UAE. He also shared a case study on Starbucks CRM program.