Research

The Center produces in-house research, as well as collaborates with academics from reputed business schools on the Financial Times Global 100 rankings list, on cutting edge research projects.

Journal Articles
  1. Anup Krishnamurthy and G. Shainesh. (forthcoming). Snubbing the Old to Embrace the New: The Impact of Cross-buying on the Usage of Existing Services. Journal of Services Marketing.

  2. Caren Rodrigues and Anup Krishnamurthy. (2016). Mirror, mirror on the wall: Identity-image interactions and the sales force in high threat. European Management Review, the journal of the European Academy of Management, 13(4), 307-323.

  3. Anup Krishnamurthy, Pradip Sadarangani (IIM Shillong) & Richard Bagozzi (University of Michigan). (2016). Shared Consumer Needs Across India and China: A Path to Global Advertising of Services? Management International Review, 1-28.

Conferences
  1. Avil Saldanha, Binny Cherian, Blynal Basil Quadros, Johan Chris Antony Lewis (2018). A study on the trends in the Bitcoins and possible outcomes. International Conference on fostering innovation in Financial Inclusion, Manipal University, Manipal.

  2. Anup Krishnamurthy, Preeti Krishnan Lyndem and S Ramesh Kumar (2018). The Impact of Self-Completion and Self-Brand Congruence on Brand Loyalty: Empirical Evidence from Adults and Teenagers in India, 2018 JAMS India Conference on Managing Business and Innovation in Emerging Markets, Indian School of Business (ISB).

  3. Binny Cherian, Avil Saldanha, Ganashree R, Astran Vivian Gonsalves (2018). Present and Future of Financial services in Indian Banking Sector. International Conference on fostering innovation in Financial Inclusion, Manipal University, Manipal.

  4. S. Maria Immanuvel and Prof.D.Lazar (2018). Does Information Spillover and Leverage Effect Exist in World Gold Markets? Conference on Gold and Gold Markets, IIM Ahmedabad.

  5. Avil Saldanha, Rajendra Desai, Aashna Sultania, Vivek Sunkara and Prima. (2017). A Case Study on the Prediction of Visual Inventory using Brand, Store and City Profile Variables. 5th International Conference on Business Analytics & Intelligence, IIM Bangalore.

  6. S. Maria Immanuvel, D. Lazar and Rajendra Desai. (2017). Forecasting and Determination of Gold Price in the World Gold Markets. International conference on Business Analytics and Intelligence, Indian Institute of Management, Bangalore (IIM-B).

  7. Caren Rodrigues, Anup Krishnamurthy and Supreeth Muthamma. (2017). The Relationship between Location and Turnover Intentions in Indian Nature Tourism: Going Beyond Job Satisfaction, 5th Biennial Indian Academy of Management Conference, Indian Institute of Management Indore (IIM-I).

  8. Caren Rodrigues, Anup Krishnamurthy, Advika Sequeria and Trupthi Venkatesh. (2017). Female Leaders, Female Followers: Leadership Roles that Lead to Job Satisfaction and the Intention to Stay, 5th Biennial Indian Academy of Management Conference, Indian Institute of Management Indore (IIM-I).

  9. Binny Cherian. (2017). Wage-Labor productivity relationship in manufacturing sector of Karnataka state – a special reference to textile industry. International Conference “Responsible Business and Sustainable development (ICRBSD 2017) CMR University, (School of Management), Bangalore.

  10. S. Maria Immanuvel, D. Lazar. (2017). Elasticity of Gold demand of major Gold Consuming Countries – An Empirical Analysis Using Cointegration and Error Correction Technique. International Conference on Finance and Economics, Loyala Institute of Business Administration, Chennai.

  11. Rajendra Desai and Avil Saldanha. (2017). A Study of Calendar Effect on Stocks in the BSE Sensex. National Conference on Operations Management, SDMIMD, Mysuru.

  12. M R Arulraja. (2017). How to Learn English, in Style, Commercialized Language and Artistic Business, Loyola College, Mettala, Namakkal Tamil Nadu.

  13. Avil Saldanha and Binny Cherian. (2017).Hyperinflation in Venezuela – Causes and Suggestive Solution, International Conference on Emerging Trends in Business, Christ University, Bangalore

  14. Anup Krishnamurthy, Caren Rodrigues and Siddhi Ajmera. (2017). The Different Emotions in Viral Advertising: An Exploratory Study,The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies, Indian Institute of Management Lucknow (IIM-L), Noida Campus.

  15. Caren Rodrigues, Anup Krishnamurthy, and Archana Gorur. (2017). Creating Image-Identity Congruence when Organizational Values are Consciously Changed: A Performance Management Perspective, The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies, Indian Institute of Management, Lucknow (IIM-L), Noida Campus.

  16. Avil Saldanha and Vandana Nair. (2016). Food On Wheels – A Case on Branding Strategies Followed by Food Trucks in Bengaluru, Conference on Analytics and Statistical Methods, IIT Delhi.

  17. Rekha Aranha and Avil Saldanha. (2016). Employer Brand Perception and Its Influence on the Commitment and Job Satisfaction Level Of Millennial Employees in Bengaluru, Conference on Brand Management, IIT Delhi.

  18. Conroy Fernandes, Gazala Kareem, Prajwal M.S, Rajendra Desai, S. Maria Immanuvel. (2016). A Clustering - Prediction Model for Real Time Tracking of Vehicles - A Case Study of tracking BMTC Buses using NIMBUS, Fourth International Conference on Business Analytics and Intelligence (BAICONF 16), IISc, Bangalore.

  19. Anup Krishnamurthy and Caren Rodrigues. (2016). Word-of-Mouth and the Brand Image of Small Businesses: A Consumer Expectations Lens, Proceedings of the Midwest Academy of Management 2016 Annual Meeting. Fargo, ND, USA

  20. Caren Rodrigues and Anup Krishnamurthy. (2016). When Subsidiaries Follow their Parents’ CSR Focus: The Influence of Organizational Characteristics, Proceedings of the Midwest Academy of Management 2016 Annual Meeting. Fargo, ND, USA

  21. Caren Rodrigues. (2016). How Country-Level Factors Affect Expatriates’ Adjustment Proceedings of the Midwest Academy of Management 2016 Annual Meeting. Fargo, ND, USA.

  22. S. Maria Immanuvel and D. Lazar. (2015) Information Transmission Mechanism of World Gold Markets Finance Meeting on Gold – 2015 - Accepted for Presentation, Kuhne Logistics University, Hamburg, Germany

  23. Anusha Margaret A., Nisha Felceline, Rajendra Desai, and Dr. Maria Immanuvel.S. (2015) A Data Mining Model for Early Detection of Diabetes Propensity - A Case Study using Routine Health Testing Data at a Diagnostic Laboratory Annual Health Checkup Plans. Third International Conference on Business Analytics and Intelligence (BAICONF 15) IIM, Bangalore

  24. Binny Cherian and Avil Saldanha. (2014). Challenges faced by Organized Retailers in India. National Conference on Managing Uncertainty: Strategies for Surviving and Thriving in turbulent markets. Aloysius Institute of Management and IT, Mangalore.

  25. Avil Saldanha and M.M. Bagali. (2014). Customer Retention Strategies that can be followed by Organized Retailers in economic slowdown National Seminar on “Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Markets. Aloysius Institute of Management and IT, Mangalore

  26. Rekha Aranha and Avil Saldanha. (2014). Women Empowerment – Way to break the Glass Ceiling, National Conference on “Challenges & Opportunities for Sustainability & Inclusive Growth in the Emerging Business Environment”. St Joseph’s College of Business Administration, Bangalore.

  27. M R Arulraja. (2014). You Could Become an Entrepreneur. International Conference on Excellence of Innovation in Business Organizations, Mahendra Engineering College, Salem, Tamil Nadu.

Awards and Recognition
  1. Dr. Anup Krishnamurthy’s doctoral thesis was judged the best marketing thesis in India for the year 2016-17, by the Scientific Committee for the Best Thesis Award of the International Marketing Trends Congress and ESCP Europe. His thesis, titled ‘Exploring Consumer Satisfaction and Loyalty’, was selected from among marketing theses of completed doctorates from reputed business schools across India, and he represented India at the 2017 International Best Thesis Award - Marketing Trends in Madrid (Spain) in January, 2017.

  2. Dr. Caren Rodrigues was awarded the 2016 Junior Faculty Award, Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

  3. Dr. Anup Krishnamurthy was awarded the Outstanding Reviewer, Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

On Going Research Projects
  1. Anup Krishnamurthy and G. Shainesh (IIM Bangalore). (revise & resubmit – round 4). (title hidden during review). Journal of Services Marketing.

  2. Caren Rodrigues and Anup Krishnamurthy. (working paper). When Subsidiaries Follow their Parents’ CSR Focus: The Influence of Organizational Characteristics.

  3. Anup Krishnamurthy, Shyam Gopinath (David Eccles School of Business, University of Utah, USA) and Lakshman Krishnamurthi (Kellogg School of Management, USA). (working paper), Public versus Private Brand Identification: Understanding the Relationship between Word-of-Mouth and Brand Share.

  4. David Dubois (INSEAD, France), Shyam Gopinath (David Eccles School of Business, University of Utah, USA), Anup Krishnamurthy, and Lakshman Krishnamurthi (Kellogg School of Management, USA). (working paper). Brand Shares, Expenditures and Online Affinity.