St.Joseph's Institute Of Management

Research

The Center produces in-house research, as well as collaborates with academics from reputed business schools on the Financial Times Global 100 rankings list, on cutting edge research projects.

Journal Articles
  1. Anup Krishnamurthy and G. Shainesh. (forthcoming). Snubbing the Old to Embrace the New: The Impact of Cross-buying on the Usage of Existing Services. Journal of Services Marketing.

  2. Caren Rodrigues and Anup Krishnamurthy. (2016). Mirror, mirror on the wall: Identity-image interactions and the sales force in high threat. European Management Review, the journal of the European Academy of Management, 13(4), 307-323.

  3. Anup Krishnamurthy, Pradip Sadarangani (IIM Shillong) & Richard Bagozzi (University of Michigan). (2016). Shared Consumer Needs Across India and China: A Path to Global Advertising of Services? Management International Review, 1-28.

Conferences
  1. Caren Rodrigues. (2016). How Country-Level Factors Affect Expatriates’ Adjustment. Proceedings of the Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

  2. Caren Rodrigues and Anup Krishnamurthy. (2016). When Subsidiaries Follow their Parents’ CSR Focus: The Influence of Organizational Characteristics. Proceedings of the Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

  3. Anup Krishnamurthy and Caren Rodrigues. (2016). Word-of-Mouth and the Brand Image of Small Businesses: A Consumer Expectations Lens. Proceedings of the Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

Awards and Recognition
  1. Dr. Anup Krishnamurthy’s doctoral thesis was judged the best marketing thesis in India for the year 2016-17, by the Scientific Committee for the Best Thesis Award of the International Marketing Trends Congress and ESCP Europe. His thesis, titled ‘Exploring Consumer Satisfaction and Loyalty’, was selected from among marketing theses of completed doctorates from reputed business schools across India, and he represented India at the 2017 International Best Thesis Award - Marketing Trends in Madrid (Spain) in January, 2017.

  2. Dr. Caren Rodrigues was awarded the 2016 Junior Faculty Award, Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

  3. Dr. Anup Krishnamurthy was awarded the Outstanding Reviewer, Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

On Going Research Projects
  1. Anup Krishnamurthy and G. Shainesh (IIM Bangalore). (revise & resubmit – round 4). (title hidden during review). Journal of Services Marketing.

  2. Caren Rodrigues and Anup Krishnamurthy. (working paper). When Subsidiaries Follow their Parents’ CSR Focus: The Influence of Organizational Characteristics.

  3. Anup Krishnamurthy, Shyam Gopinath (David Eccles School of Business, University of Utah, USA) and Lakshman Krishnamurthi (Kellogg School of Management, USA). (working paper), Public versus Private Brand Identification: Understanding the Relationship between Word-of-Mouth and Brand Share.

  4. David Dubois (INSEAD, France), Shyam Gopinath (David Eccles School of Business, University of Utah, USA), Anup Krishnamurthy, and Lakshman Krishnamurthi (Kellogg School of Management, USA). (working paper). Brand Shares, Expenditures and Online Affinity.