SJIM Cyclothon 2017 - Sustainability in Bengaluru’s Business Centre
St Joseph’s Institute of Management (SJIM), in association with the Hindu, presented the SJIM Cyclothon 2017 to spread awareness about the effects of the increase in vehicular pollution in Bengaluru and to promote cycling in the city centre. The campaign was driven by MBA students of SJIM, a Jesuit business school located off MG Road. Major sponsors included Canara Bank, Narayana Health City and Kudroli Construction.
The event took place on 21st January at 5:30 a.m. After a song from the SJIM choir about environmental stewardship, several SJIM students presented a Flash Mob. The Cyclothon was flagged off by Mr. M N Anucheth, Deputy Commissioner of Police, West Division. The ten kilometre cycling marathon was led by the Chief Guests, Mr. U T Khader, Minister for Food and Public Distribution in Karnataka, Mr. Chiniwar, General Manager, Canara Bank and Mr. Shashidhara, Branding and Communications Manager, Narayana Health City. All the MBA students of SJIM also took part in the Cyclothon, which started from the SJIM campus located off M G Road, through Trinity Circle Junction, Lavelle Road, Residency Road and back. Several senior managers from Canara Bank took part in the event, as did cycling enthusiasts and members of the public. Narayana Health City provided emergency assistance.
After the Cyclothon, the chief guests addressed the participants and stressed the importance of business schools engaging in more such well-organized and widely-promoted sustainability campaigns. The Ritz Carlton and City Gold sponsored generous lucky draw prizes for participants. The Royal Equestrian Academy, FCC Fishing Cat Conservancy, and Vinny’s also contributed their mite. The proceeds from the registrations at the Cyclothon 2017 will be donated entirely to charity.