Student interest in pursuing academic research is a reliable indicator of the teaching quality at a business school. SJIM’s Center for Business Research encourages students to solicit guidance and collaboration with the faculty at the Center. Acknowledging that engaging in academic research is an exploratory endeavor for our students at the Masters’ level, we give students the latitude to decide outlets for their research. Thus, the rigor of research at the student level is deliberately less compared to the higher standards of the Center itself.
Peer Reviewed International Conferences in the Indian Institutes of Management
Caren Rodrigues, Anup Krishnamurthy, and Archana Gorur. (2017). Creating Image-Identity Congruence when Organizational Values are Consciously Changed: A Performance Management Perspective. The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies, Indian Institute of Management Lucknow (IIM-L), Noida Campus.
Anup Krishnamurthy, Caren Rodrigues, and Siddhi Ajmera. (2017). The Different Emotions in Viral Advertising: An Exploratory Study. The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies, Indian Institute of Management Lucknow (IIM-L), Noida Campus.
Other Student Endeavors
The Center has provided the following students with an opportunity to be part of academic projects paid for by professors at the Kellogg School of Management (considered the world’s best school for marketing), Northwestern University, USA:
a. Batch of 2015-17: Gina and Nitika
b. Batch of 2016-18: Maitri, Nikitha, Nidhi, Trupthi
c. Batch of 2017-19: Kezia, Sanjay, Sreelekha
The Center provided guidance to students who wished to present their work at Manasa Manthana 2016, a national-level paper presentation competition at St. Aloysius College, Mangalore. Daphne D'Souza and Fernandes Mlikson won the Best Paper Award (First Place), Lynn D'Souza and Marina Joseph won the Second Place, and Vineeth reached the final round of presentations.