Research

The Center produces in-house research, as well as collaborates with academics from reputed business schools, on cutting edge research projects.

Journal Articles

  1. Anup Krishnamurthy and Ramesh Kumar (IIM Bangalore). (2018). Electronic Word-of-Mouth and the Brand Image: Exploring the Moderating Role of Involvement through a Consumer Expectations Lens, Journal of Retailing and Consumer Services.

  2. Anup Krishnamurthy and G. Shainesh (IIM Bangalore). (2017). Snubbing the Old to Embrace the New: The Impact of Cross-buying on the Usage of Existing Services, Journal of Services Marketing.

  3. Caren Rodrigues and Anup Krishnamurthy. (2016). Mirror, mirror on the wall: Identity-image interactions and the sales force in high threat. European Management Review, the journal of the European Academy of Management.

  4. Anup Krishnamurthy, Pradip Sadarangani (IIM Shillong) and Richard Bagozzi (University of Michigan). (2016). Shared Consumer Needs Across India and China: A Path to Global Advertising of Services? Management International Review.

Conferences

  1. Anup Krishnamurthy, Preethi Lyndem (IIM Bangalore), Ramesh Kumar (IIM Bangalore) & Caren Rodrigues. (2018). The Impact of Self-Completion and Self-Brand Congruence on Brand Loyalty: Empirical Evidence from Adults and Teenagers in India. The 2018 JAMS India Conference on Managing Business and Innovation in Emerging Markets, Indian School of Business (ISB), Hyderabad, India.

  2. Caren Rodrigues, Anup Krishnamurthy and Supreeth Muthamma. (2017). The Relationship between Location and Turnover Intentions in Indian Nature Tourism: Going Beyond Job Satisfaction. The 5th Biennial Indian Academy of Management Conference, Indian Institute of Management Indore (IIM-I), Indore, India.

  3. Caren Rodrigues, Anup Krishnamurthy, Advika Sequeira and Trupthi Venkatesh. (2017). Female Leaders, Female Followers: Leadership Roles that Lead to Job Satisfaction and the Intention to Stay. The 5th Biennial Indian Academy of Management Conference, Indian Institute of Management Indore (IIM-I), Indore, India.

  4. Caren Rodrigues. (2016). How Country-Level Factors Affect Expatriates’ Adjustment. Proceedings of the Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

  5. Caren Rodrigues and Anup Krishnamurthy. (2016). When Subsidiaries Follow their Parents’ CSR Focus: The Influence of Organizational Characteristics. Proceedings of the Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

  6. Anup Krishnamurthy and Caren Rodrigues. (2016). Word-of-Mouth and the Brand Image of Small Businesses: A Consumer Expectations Lens. Proceedings of the Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

Awards and Recognition

  1. Dr. Anup Krishnamurthy’s doctoral thesis was judged the best marketing thesis in India for the year 2016-17, by the Scientific Committee for the Best Thesis Award of the International Marketing Trends Congress and ESCP Europe. His thesis, titled ‘Exploring Consumer Satisfaction and Loyalty’, was selected from among marketing theses of completed doctorates from reputed business schools across India, and he represented India at the 2017 International Best Thesis Award - Marketing Trends in Madrid (Spain) in January, 2017.

  2. Dr. Caren Rodrigues was awarded the 2016 Junior Faculty Award, Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

  3. Dr. Anup Krishnamurthy was awarded the Outstanding Reviewer, Midwest Academy of Management 2016 Annual Meeting, Fargo, USA.

On Going Research Projects

  1. Caren Rodrigues and Anup Krishnamurthy. (revise and resubmit). Title hidden during review. The International Journal of Human Resource Management.

  2. Oswald Mascarenhas SJ (XLRI), Caren Rodrigues and Anup Krishnamurthy. (working paper). Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought.

  3. Caren Rodrigues and Anup Krishnamurthy. (under review). Title hidden during review. Tourism Management.

  4. Anup Krishnamurthy, Shyam Gopinath (David Eccles School of Business, University of Utah, USA) and Lakshman Krishnamurthi (Kellogg School of Management, USA). (working paper). Public versus Private Brand Identification: Understanding the Relationship between Word-of-Mouth and Brand Share.

  5. David Dubois (INSEAD, France), Shyam Gopinath (David Eccles School of Business, University of Utah, USA), Anup Krishnamurthy, and Lakshman Krishnamurthi (Kellogg School of Management, USA). (working paper). Brand Shares, Expenditures and Online Affinity.