St.Joseph's Institute Of Management

Full Name : Dr. Avil Terrance Saldanha
Highest Education Degree : PhD (Jain University)
Department : Management
Designation : Assistant Professor
Institutional Email Address : avil@sjim.edu.in
Room Number: 217
Office Phone Number with extension : Extn: 307
LinkedIn Profile Link : Dr. Avil Saldanha
Courses Taught in SJIM : Marketing Management, Consumer Behavior, Retail Management, Digital Marketing, Product & Brand Management, Services Marketing, Adverising & Sales Promotion.
Research Interests : Consumer Behavior, Indian Retail Sector, Brand Management related studies, Studies related to Digital Marketing, Studies related to Applied Economics.
Education
Level (PhD, Master's, Bachelor's) Name of Degree Year of Completion Name of Degree Awarding Institute or University Specialization Details of any award related to the degree
PhD Doctor of Philosophy 2014 Jain University Management
Master's Post Graduate Diploma in Management (PGDM) 2008 St Joseph's College of Business Administration Marketing & Finance Second Rank in Marketing, Second Rank in Finance
Master's Diploma in Management 2003 Indira Gandhi National Open University Management
Master's Digital Marketing Specialization 2016 University of Illinois, USA Digital Marketing Completed Five Courses plus Capstone Project (85.6%)
Bachelor's Bachelor of Engineering (B.E) 2000 Manipal Institute of Technology (MIT), Mangalore University Chemical Engineering
Journal Publications
Sl. No. Name of Authors Year of Publication Title of Article Journal Name Volume and Issue Number
1 Avil Saldanha and Binny Cherian 2016 Marketing Myopia in Indian B-Schools Business Review Vol.10, No.1
2 Avil Saldanha and M.M. Bagali 2014 Study on Consumers Preference of Store Format and Store Location while Shopping for Apparels from Organized Retail Outlets in Bangalore Intercontinental Journal of Marketing Management Vol.1, No.4
3 Avil Saldanha and M.M. Bagali 2014 Customer Retention Strategies that can be followed by Organized Retailers in economic slowdown International Journal of Business and Administration Research Review Vol.3, No.6
4 Avil Saldanha and Binny Cherian 2014 Challenges faced by Organized Retailers in India Business Review Vol.8, No.2
5 Rekha Aranha and Avil Saldanha 2014 Women Empowerment – Way to break the Glass Ceiling Business Review Vol.7, No.2
6 Avil Saldanha, M.M. Bagali and Rekha Aranha 2013 Sustainable Organized Retail Sector in India Business Review Vol.7, No.1
Books or Book Chapters
Sl. No. Name of Authors Year of Publication Title of Book (if it is book chapter, then include the title of the book and its editors) Publisher Name Place of Publication
1 Avil Saldanha and M.M. Bagali 2012 "Managing Generation Y Customers Profitability” in book titled 'Managing Gen-Y Employees – Challenges and Opportunities', ISBN 978-81-8129-0738, pp. 238-253 The Associated Publishers Bangalore
Papers Presented at Conferences
Sl. No. Name of Authors Year of Conference Title of Paper Presented Conference Name Conference Location
1 Rajendra Desai and Avil Saldanha 2017 A Study of Calendar Effect on Stocks in the BSE Sensex National Conference on Operations Management, SDMIMD, Mysuru
2 Avil Saldanha and Vandana Nair 2016 Food On Wheels – A Case on Branding Strategies Followed by Food Trucks in Bengaluru Analytics and Statistical Methods IIT Delhi
3 Rekha Aranha and Avil Saldanha 2016 Employer Brand Perception And Its Influence On The Commitment And Job Satisfaction Level Of Millennial Employees In Bengaluru Conference on Brand Management IIT Delhi
4 Avil Saldanha and Binny Cherian 2014 Challenges faced by Organized Retailers in India National Seminar on “Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Markets” St Aloysius College (autonomous), Mangalore.
5 Avil Saldanha and M.M. Bagali 2014 Customer Retention Strategies that can be followed by Organized Retailers in economic slowdown National Seminar on “Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Markets” St Aloysius College (autonomous), Mangalore.
6 Avil Saldanha and Rekha Aranha 2013 Sustainable Organized Retail Sector in India National Conference on “Challenges & Opportunities for Sustainability & Inclusive Growth in the Emerging Business Environment” St Josephs College of Business Administration, Bangalore.
7 Rekha Aranha and Avil Saldanha 2014 Women Empowerment – Way to break the Glass Ceiling National Conference on “Challenges & Opportunities for Sustainability & Inclusive Growth in the Emerging Business Environment” St Josephs College of Business Administration, Bangalore.
8 Avil Saldanha 2011 Study on Apparels as a sector in organized retail International conference on Global Impact of Indian Management The Oxford College of Engineering, Bangalore
9 Rekha Aranha and Avil Saldanha 2010 Recruitment Post Recession – A Ray of Hope? National Conference on Economic Revival – Challenges & Opportunities St Joseph Engineering College, Vamanjoor, Mangalore
10 Avil Saldanha 2010 Customer retention Strategies in current recession International Conference on Management Next: Paradigms and innovations Gian Jyoti Institute of Management and Technology, Mohali
11 Rekha Aranha and Avil Saldanha 2009 Employee Retention strategies in India International conference conducted by Punjab Commerce and Management Association Punjab Commerce and Management Association, Punjab
12 Avil Saldanha 2009 Challenges in Supply Chain management National Seminar on “Changing Frontiers of Industrial Development in India Srinivas Institute of Technology, Mangalore
Work Experience (academic and industry)
Title or Position Name of Organization Duration (in years) Details of experience
Assistant Professor St. Joseph's Institute of Management 6.5 years 1) Teaching Basic Marketing Management and Marketing Electives for PGDM & Exec PGDM
2) 3 years service as the Coordinator of Executive PGDM & PGCM
3) 3 years service as the Faculty Coordinator of Verve & Pinnacle
4) 1 year service as the Editor of Business Review
Senior Lecturer Shree Devi Institute of Technology, Mangalore 1.5 years Taught Marketing & Finance Electives for MBA students
Associate Consultant iGATE global solutions, Bangalore 1 year Pre Sales Consultant in the ERP Division
Technical Representative Wotek – Ecolab, Dubai 1.5 years Sales and Service Engineer in the Textile Care division
Deputy Engineer Graphite India Ltd, Bangalore, India 2.5 years Sales Engineer in the Specialty division
Sales Engineer Supreme Chemicals, Mangalore 1 year Responsible for maintaining existing customers and developing new business
Examinations and Certifications
Name of Examination or Certification Year
UGC NET Exam 2013