St.Joseph's Institute Of Management

Full Name : Dr. Anup Krishnamurthy
Highest Education Degree : PhD (IIM Bangalore)
Department : Marketing
Designation : Assistant Professor
Additional Designation : Co-Chair of the Center for Business Research
Institutional Email Address : anup@sjim.edu.in
Room Number: 115
Office Phone Number with extension : Extension 209
LinkedIn Profile Link : https://in.linkedin.com/in/anupkrishnamurthy
Courses Taught in SJIM : Marketing Management; Sales & Distribution; Research Methods.
Research Interests : consumer satisfaction and loyalty; word-of-mouth; organizational image and identification; brand management; services marketing; international advertising; digital marketing.
Education
Level (PhD, Master's, Bachelor's) Name of Degree Year of Completion Name of Degree Awarding Institute or University Specialization Details of any award related to the degree
PhD Fellow Programme in Management 2016 Indian Institute of Management Bangalore (IIMB) Marketing Thesis was selected as the best marketing thesis in India for the year 2016-17 by the Scientific Committee of the International Marketing Trends Conference for the Best Thesis Award and ESCP Europe.
Bachelor's Bachelor of Engineering 2006 BMS College of Engineering, Visveswaraiah Technological University Mechanical Engineering First Class with Distinction in all Eight Semesters
Journal Publications
Sl. No. Name of Authors Year of Publication Title of Article Journal Name Volume and Issue Number
1 Anup Krishnamurthy and G. Shainesh 2017 Snubbing the Old to Embrace the New: The Impact of Cross-buying on the Usage of Existing Services Journal of Services Marketing 31 (6)
2 Anup Krishnamurthy, Pradip Sadarangani, and Richard P. Bagozzi 2017 Shared Consumer Needs Across India and China: A Path to Global Advertising of Services? Management International Review 57 (3)
3 Anup Krishnamurthy and Caren Rodrigues 2016 Mirror, mirror on the wall: Identity-image interactions and the sales force in high threat Situations European Management Review, the journal of the European Academy of Management 13 (4)
4 Anup Krishnamurthy and S. Ramesh Kumar 2015 Exploring the Formation of Consumer Expectations Journal of Customer Behaviour 14 (01)
Papers Presented at Conferences
Sl. No. Name of Authors Year of Conference Title of Paper Presented Conference Name Conference Location
1 Anup Krishnamurthy, Caren Rodrigues, and Siddhi Ajmera 2017 The Different Emotions in Viral Advertising: An Exploratory Study The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies Indian Institute of Management Lucknow (IIM-L), Noida Campus
2 Caren Rodrigues, Anup Krishnamurthy, and Archana Gorur 2017 Creating Image-Identity Congruence when Organizational Values are Consciously Changed: A Performance Management Perspective The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies Indian Institute of Management Lucknow (IIM-L), Noida Campus
3 Anup Krishnamurthy and Caren Rodrigues 2016 Word-of-Mouth and the Brand Image of Small Businesses: A Consumer Expectations Lens Proceedings of the Midwest Academy of Management 2016 Annual Meeting Fargo, ND, USA
4 Caren Rodrigues and Anup Krishnamurthy 2016 When Subsidiaries Follow their Parents’ CSR Focus: The Influence of Organizational Characteristics Proceedings of the Midwest Academy of Management 2016 Annual Meeting Fargo, ND, USA
5 Anup Krishnamurthy 2012 Unraveling the Satisfaction-Loyalty Relationship through Cumulative Prospect Theory China India Consumer Insights Conference by the Yale School of Management New Haven, USA
6 P. Radhika, Anup Krishnamurthy and G. Shainesh 2012 Drivers of Behavioral Intentions for a New Service among Current Customers The 6th Annual Great Lakes-NASMEI Conference Chennai, India
7 Caren Rodrigues and Anup Krishnamurthy 2011 The Effects of Boundary Spanning Work on Organizational Identity in High-Threat Contexts Proceedings of the Eastern Academy of Management International Annual Meeting 2011 Eastern Academy of Management
8 Anup Krishnamurthy, Shyam Gopinath and Lakshman Krishnamurti 2011 The Neglected Many: Consumers Who Intentionally do not Display Word-of-Mouth Behavior China India Consumer Insights Conference by the Yale School of Management New Delhi, India
9 Anup Krishnamurthy, Pradip Sadarangani, Piyush K. Sinha, and Liyan Zhang 2010 Consumer Insights in Emerging Markets: An Application to the Information Technology Education Market China India Consumer Insights Conference by the Yale School of Management Beijing, China
10 Caren Rodrigues and Anup Krishnamurthy 2009 Sisters of Saint Anne Bangalore: A Case Study in Social Entrepreneurship in Education The 6th Annual Satter Conference on Social Entrepreneurship, organized by the Stern School of Business, New York University New York, USA
Case Studies
Sl. No. Name of Authors Year of Publication Title of Case Study Case Collection/Publisher Name Case Assigned Number
1 Pradip Sadarangani, Nilesh Vani, and Anup Krishnamurthy 2011 Aptech Limited European Case Clearing House (ecch), now called The Case Centre 511-057-1
Work Experience (academic and industry)
Title or Position Name of Organization Duration (in years) Details of experience
Assistant Professor of Marketing St. Joseph’s Institute of Management (Bangalore) present
Co-Chair of the Center for Business Research St. Joseph’s Institute of Management (Bangalore) present
Research Assistant Indian Institute of Management Bangalore (IIMB) 1.25
Teaching Assistant Indian Institute of Management Bangalore (IIMB) 2
Programmer Analyst (Business Intelligence) Cognizant Technology Solutions India Pvt. Ltd. 1.5 Was awarded the Special Contribution to Project Excellence (SCOPE) Award
Consulting / Projects / Management Development
Organization it was undertaken for Year Details
Nova Nordisk 2016 Assessed Strategic Thinking and Planning at Managerial Competency-based Assessment Center
Nike India 2011 Exploration of a new product category opportunity in India
Centre for Air Borne Systems (CABS) 2006 Project undertaken for the Defence Research and Development Organization (DRDO), Ministry of Defence, Government of India
Awards and Research Grants
Name of Award or Grant Awarding Organization Year awarded Details
Best Thesis International Marketing Trends Conference for the Best Thesis Award and ESCP Europe 2016-17 Thesis was selected as the best marketing thesis in India for the year 2016-17 by the Scientific Committee of the International Marketing Trends Conference for the Best Thesis Award and ESCP Europe.
Outstanding Reviewer Midwest Academy of Management 2016 Awarded Outstanding Reviewer, Midwest Academy of Management 2016 Annual Meeting, Fargo
Outstanding Reviewer Emerald Literati Network 2014 Awards for Excellence 2013 Awarded in recognition of excellent work and significant contribution as a reviewer throughout 2013
Research grant Research & Publications wing of the Indian Institute of Management Bangalore (IIMB) Research grant of INR 300,000 for data collection and analysis for two essays in the doctoral thesis by the Research & Publications wing of the Indian Institute of Management Bangalore (IIMB).
Research sponsorship China India Insights Center at the Yale School of Management (Yale University, USA) 2010-12 Research sponsorship of INR 180,000 for three consecutive years (2010-12) by the China India Insights Center at the Yale School of Management (Yale University, USA).